Retail.

I translate a digital-first brand into physical retail spaces, shaping how the visual identity is experienced in-store. The work spans visual merchandising, campaign expressions and customer touchpoints, creating a cohesive environment where every detail contributes to a larger narrative.

Campaigns and launches are brought into the space as tangible experiences that guide and engage the customer, turning the store into an extension of the brand world. I place strong emphasis on the smallest details, where I actively shape design decisions to elevate the experience and create a sense of intention that can’t be replicated online.