Event, PR & OOH.
For CAIA Cosmetics
2022 –
I develop PR, event and out-of-home expressions, translating campaign concepts into physical and large-scale environments that extend the visual world into space.
From send-outs and events to spatial activations and large-scale executions, I design how ideas take form across different contexts, adapting to scale, material and visibility. Working closely with PR and production, I shape and realise each expression with a meticulous approach to detail, ensuring consistency from concept to physical execution.