Jaw Drops for Dewy Drops.

A campaign highlighting the bestselling Dewy Drops Serum Foundation and the launch of new shades.
I developed the graphic language and visual expression across all channels, shaping a cohesive visual world for the launch.

For PR, I created a storytelling-led send-out in the form of a book, reflecting the already established success and journey of the product in a more narrative way. I also developed the out-of-home execution, which brought the campaign into public space and took over Östermalmstorg in Stockholm, and Berlin.