CAIA x Rotate.

Creative Director Emelie Sundesten
Concept & Copy Seraphine Radermacher
Graphic & Product Design Elise Svensson

For CAIA Cosmetics 2025

A collaboration between CAIA and Rotate, where I developed the product design and contributed
to shaping the concept as well as the visual expression across PR, events and retail.

Retail.

I translated the collaboration into retail across both the CAIA flagship and Rotate’s Copenhagen store, developing in-store elements and visual expressions. The floral print was used as a key element throughout, tying the experience together and extending the collaboration into a cohesive physical environment.

Product Design.

I developed the product design, merging elements from both brands into a cohesive expression
where two identities meet. The design balances distinct visual cues with a softer, more feminine touch. The outer packaging, the first interaction with the product, features a glossy emboss of
Rotate’s iconic print, adding a tactile layer to the experience.

PR & Event.

For the launch during Copenhagen Fashion Week, I developed a PR and event concept centred around the guest experience. Selected guests received their looks delivered to hotels in custom garment bags with personalised hangers, accompanied by the collaboration bag with products and a phone mirror for on-the-go use. I also created printed elements for press events and the after-show party.