A Beauty Journey.

Creative Director Emelie Sundesten
Concept & Copy Seraphine Radermacher
Graphic & Product Design Elise Svensson

For CAIA Cosmetics 2025

The concept tapped into the hype around the advent calendar and how people, year after year, go to great lengths to get it. I developed videographics, illustrations and campaign props, tying the concept together into a visual world of A Beauty Journey, worth going the extra mile for.

To extend the concept within PR, a teaser send-out was created, building anticipation through a layered travel-inspired experience ahead of the calendar’s arrival. When it arrived, it was completed with a custom luggage tag.

  • Stickers

    illustrations, typography, print design

  • Set Props & Video Graphics

    illustrations, typography, print design

  • PR Package

    illustrations, typography, print design

  • Campaign Graphics

    motion graphics

  • Set Props & Video Graphics

    illustrations, typography, print design

  • Campaign Graphic

    typography